RESEARCH INTO MUSIC ADVERTS

Music Artist magazine/poster advert

This is the one of the final drafts of the poster for our ancillary products, please excuse the fact that it is larger than the blog. I only present like this because I wanted to show it's original size that I created it in rather than the chosen sizes made by blogger which are too small for a poster. 

REFELECTIVE POST 2

MUST do more research into music videos in more detail - preferably focused on certain parts and explain shot by shot.

 also intense research into magazine adverts

finish advert and video.

plus record responses to draft 4 of the video


:)

REPRESENTATION PREZI

REFLECTIVE RESPONSE

After completing my first practise essay i have received some feedback.


- Was told I have to take care of my handwriting, which sometimes makes it difficult to read. : i honestly have been trying to change it for years.

I make clear and consistent use of media terminology but i need to use more examples e.g. - which specific vampire films/music videos did you research?
And which elements did you analyse within those products, and how did you apply this to your production work and show progress from AS to A2.

- for this I will have to revisit my research and revise what i have learnt for specific examples so to mention and evaluate my use of it in the exam.

In another fiddle

Again i was stuck on how to do certain things on photoshop, and again i resorted to Youtube which helped me.

Advert Poster drafts.

Here are the different drafts for the advert of the release of the single. 

The link to the questionnaire: 

https://docs.google.com/forms/d/1pbWHzj9f2bv6_vQ-EHPOGcMXKvI2xAt03TgZ-nWN_mM/viewform

1)

 

2)

 

3)

 

4)

 

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11)

Further development ideas on music video and draft 3 of music video

*just documenting some thoughts*




LETTERS - draft 3 from farhana i on Vimeo.





Due to feedback from Mr Holloway and the rest of the class (who watched the video above) all say there needs to be something done to the beginning of the video where there is no sound or music.

So from that i have come up with some ideas:

To edit the song on Garage band and use the beginning part if the song ( the repeated notes on the guitar) at a lower volume and have that repeated.
- On top of that a voice over of the young girl (souz) talking,

Since we need to fill in a 20 second gap, i was thinking of some sort of monologue type  e.g,


"There's always that pivotal moment in life.

That one moment that changes everything and the result you carry for the rest of your life. 

You cant change it, it just happens. 
Faith doesn't notify you of the change, 

once its written there's no way of going back.

 You just have to accept it,

no matter how much it hurts"


This is a rough draft of the monologue.
I chose the words " once its written theres no way of going back" which ties in with the letter being written by the boyfriend saying he no longer wants to be in the relationship.

This is just to document my thoughts on what could be done next, i will later upload a video of a response of people watching the second draft (with the monologue and added scenes) and their response whilst watching the video.

Research into music videos

I have done some research into a few music videos that i believe that we can use for inspiration and can be related to what we want to achieve in our product. 

Each of the music videos i have chosen are all from different music genres, but all have a narrative and some form of choice of a time period in common which is why i have chosen those specific videos. 

The research i have done is presented in a 'Prezi' below. 

Essay - Sinaed O'Connor and Miley Cyrus

(Scribd account is currently not working - will reupload during monday's lesson)

Why is the public row between the music artists Sinaed O’Connor and Miley Cyrus important in understanding the relationship between artistes and between artiste and audience? Explore with reference to the representation of women, media institutions and the role of the media.

Music videos can be a video showing a performance, a type of interpretation of the lyrics, and/or concept that shows a specific message for the audience. One of the main ideas behind a music video is to establish a relationship and connect with the audience. In the increasingly recent climate of music videos inferring a controversial message, there has been an increase of public arguments between artists about music videos and the type of messaged they are portraying to the audience.

An example would be the current ongoing public row between Sinead O’Connor and Miley Cyrus. Miley Cyrus, a former child star best known for her work on children’s T.V show – Hannah Montana, is releasing a new album alongside some controversial yet very popular music videos. Her recent videos with her new ‘image’ include, ‘We Can’t Stop’ and ‘Wrecking Ball’ and some videos with her being featured in are, ‘Decisions’ and ‘23’. Her first own music video from her album ‘Bangerz’ is ‘We Can’t Stop’-  a staged house party. Though the lyrics refer to some drug use whilst partying, the video is quite tame in comparison to her next one. ‘We Can’t Stop’ has reached over 20,000,000 views on Youtube, due to many reasons. But one main reason could be, as many believe, that most of the audience wants to see the change Miley Cyrus has gone through and what she does in her video regardless whether or not they enjoy her music or not. Her second video - ‘Wrecking Ball’ shows her nude on a construction wrecking ball as well as licking a sledgehammer. Due to the popularity and the success of ‘We Can’t Stop’ more people wanted to also see if this new music video would be as successful and popular as the last, and it was. It now holds the record for the most views in the first 24 hours. But because of the nature of the video there are some other reasons and explanations as to why her video was so popular so fast. Some of those could be because of the male gaze and this video fulfilling it.

The media industry has had a long and shady history with women. From music videos, to films to product advertisement, women had a many roles in order to widen the audience as well as to broaden the pay check of those in the media institution. Women have been many a times been exploited in order to make them popular and therefore making them believe that taking a specific route may allow them to fulfill their dreams in the Media world. Using the example of music video, a female singer who signs up to a record company who also deals with her music videos , may ask her to sing certain songs that are currently in ‘Vogue’. These can be anything about love, drugs, sex and partying etc. But because of these the artiste is able to connect with the audience.

Miley Cyrus is an artiste that many believe has taken this route. Her audience, mostly girls from ages 12 to 19, is seen as an influential group and many of the journalistic media believe that her actions could heavily influence the audience into behaving the same way. Due to many believing it, it caused a public row between Sinead O’Connor and Miley Cyrus. Miley Cyrus first claimed that her video ‘Wrecking Ball’ that includes her naked on a wrecking ball, was inspired by Sinead O’Connor’s video ‘Nothing Compares to U’. In response O’Connor says to Cyrus that she should not allow the music industry to ‘prostitute her’. This meaning letting the music industry exploit her in any way possible, some ways could be sexually, mentally and visually. It shows the truth of the music industry and provides proof to many of the theories that believe the industries exploit female artistes and fooling them to think that it will help them become a more popular and successful artist.

The row between the two artists shows how important the relationship between the artistes and between artiste and audience. Between artistes, it is proven that having positive relationships with each other is beneficial for both artistes and audience, as the can both gain from each other from publicity and connections in the industry to broaden their opportunities. If there isn’t a harmonious relationship each of the artiste may badmouth the other which may reduce their popularity, which then may affect their music sales. This also applies for the relationship between the artiste and the audience. The artiste needs to make the audience feel they been thought for and also appreciated for their dedication of supporting them. Some examples would be Lady Gaga and her fans which she calls ‘Monsters’,  Slipknot and their fans called ‘Maggots’ etc. Their relationship is strong and they regularly thank and say that they are grateful for their fans dedication and support.

Overall relationships in the music industry are important to keep harmonious, and to disrupt them may cause a decrease in popularity or an increase of popularity for the wrong reasons which could lead to knock on negative effects. But the relationships are also affected on how the artiste decides to present themselves and if they exploit themselves in the way mentioned above and whether or not this goes against what’s considered to be acceptable by other artistes and the audience. And this is crucial for an artiste to know and be able to control their own success.

Problem and resolution

After staring at the screen for 10 minutes trying to figure out how to do the simplest things on final cut pro x, i resorted to youtube and found this helpful short video on how to rotate a video which helped me overcome my little problem.

Test shoot - experimenting

Me and Rafia experimented with filters and fast motion. We did this because we wanted  to see what kind of filters would be suitable for a 1950s feel for a music video.

Test Shoot - Fast Motion and Filters from farhana i on Vimeo.

Letters Animatic

Letters Animatic from farhana i on Vimeo.

PROP LIST

Me and Rafia have made a list of the things we need.


Prop List for set: 

Net curtains
1950s "wallpaper"
Handwritten letters
Vintage book
Desk
rug
Cup and Saucer


Costume Props:

Tulle skirt
shoes
Button top
gloves
Cardigan
Coat


Production items: 

Skateboard
Camera X2
Tripod X2
Spare canon battery
Spare memory card
Umbrella - big one
Child safety harness
spare makeup things

Proctection - Analysis

(With Lacey and Rafia)

We thought the video could be part performance and part narrative.

The performance could be a band performing, in a small intimate gig like place. - But we thought the song would be a slow one so we thought it could be a slow gig, and the audience swaying in time to the music.
The narrative would be two people, a couple arguing in a dark room lit with some candles

. The woman  could shouting and looks like shes got the upper hand of the argument and the guy silently listening - This narrative bit would be muted with the song playing.

pitch

Song :      Letter - By Sylvia Ella Kesington


The song is about love and still loving that person but not being able to be with them and the struggle that comes with that.

The first line is "im writing you a letter" 

1950s theme???
 a Girl - Doing a narrative type of a music video. - the story is that the girl is at home in london, and her boyfriend is somewhere faraway. She misses him and they write to each other, but th distance makes a negative impact on their relationship and she's starting to feel the worst of that impact. 



Ideas of the music video: 

In a corner of her bedroom on a desk, the girl is on her desk reading a letter and crying. She puts the letter down and picks up a pen and (Music starts) starts to write a letter.

Our idea is that we would have some shots of her writing of different angles, some panning across a wall with old letter, envelopes and maybe some pictures. 
We also thought that we might have some shots of the girl walking around some sights in london and on the tube. - 
(If going with the 50s theme) - the girl would be dressed in an outfit from that era and be walking around London and maybe through some crowds of people and this would show the contrast of the public's clothing and the girl's would show.
Hoping this would denote as her being old fashioned with writing a letter about her feeling to whom she loves about a situation that made her cry, when these days people would call, or even more shockingly text their feelings about it. 

We are planning on creating a slow paced video, with some long length clips to match the song which is a fairly slow acoustic song. 


Set

Corner of a bedroom,  a desk and a walls - 
We are currently creating the foundations of the set, havent yet made a plan for colours and what detail we are going to include but we have decided to cover the walls in " flowy material/net and to have a desk with some letters on the wall in front. 


Possible roles: (not yet permanent) 

Co Directors: Rafia & Farhana 

Co Editors:   Farhana & Rafia  

Producers: Rafia & Farhana 

Costume and set: Farhana & Rafia 

Pre Production - Planning and Building set plans

(not the pitch!! - just writing down our possible plans for a set)

Me and Rafia have decided that the majority of the music video will be at a desk with pictures and letters pinned onto a wall in front of it. 
We've decided to create a set in the attic in my house. - The only problem being that its extremely messy and dusty there. So then I thought i might as well begin slowly creating a space for the set so to get more of a visual understanding of what we can and cannot do. 
I have taken some pictures and will continue to create the set and document my progress on this blog. 

When i first climbed up the ladder to the attic. And the half i wanted to use was a complete mess.

cleared up most of it and thought this part would be a good place to create the set. also found a big white board...(i think its part of an old desk?) - make it stand to use as a wall piece for the set - and  the rug (rolled up leaning against the wall) on the floor.

Also found some new cream, beige and brown cushions in bags..and since the rug is also cream and white i thought it could a colour theme we may just look into later...

 On the floor i laid bin bags and taped them down so i could then place a rug I found on top - because my mum wasnt keen on me using a rug thats hardly been used being placed onto the attic floor which is still a mess after me trying to clean it for hours.

Found working sockets right at the place we need it - this way we can plug in some "fairy lights" we were hoping to use to create "corner of a bedroom" set.





That is all i did today, later this week im going to tackle the ledges (the logs of wood holding up the roof) and put boards infront of them and figure out how to keep them in place so to create a corner set and to also hunt down the old net curtains and lights to drape on top of them.

Letters

https://soundcloud.com/sylvia-ellakesington/letter


Letter By Sylvia-ella Kesington

• Singer- songwriter
• Acoustic genre 
• Events that have happened in her life 


 

Here is an example of the style of video we want to make. 

The singer, Nina, is also a singer-songwriter. The MV also has a similar narrative with the letter writing and  love.  

Location: 

Her bedroom 

Around London- day and night

Costume: casual wear

Walking around london - dress, converse, small jacket - 

Bedroom - shorts, top, socks.  - messy? laid back 

Shooting:
Bedroom: on a tripod, tracks?
Outside, tripod, hand held -  have the actress hold the camera

class work

(Not yet finished)

Andrew Goodwin

5 key aspects of music videos

 

 

Thought beats –seeing the sound  - pace of the video – shows the pace of the song 

Narrative and performance – storyline – related to the lyrics – going to reflect the narrative

Performance- shows the artist, dancers, people, fans

The Star image – the look of the artist- representation of the artist in a specific way. Body language, clothes etc  - what they are known by – an image – eg Elvis, 

Relations of visuals to song

Technical aspects of music videos 

 

 

 

Songs fail to give us the whole narrative- we get the gist of the meaning but then we tend to make up our own idea of what is being told.

MVs should have coherent repeatability. Narrative abd performance work hand in hand – makes it easier for the audience to watch over and over m without losing interest  

Lip sync and other mimed actions remains the heart of the music   

 

 

RELATIONS TO VISUALS OF SONG

ILLUSTRATE m- images to illustrate the meaning

AMPLIFY  - makes it bigger, louder

DISJUNCTURE  - this is where the meaning of the song is completely ignored. – random shit in the video – clashes with the song completely. But is effective – but hard to do successfully

Lady Gaga – Just Dance

“ Just Dance” is Lady Gaga’s first music video. Because of this she has to establish her image and type of music to the world.

The video is of her entering a house with people sleeping after partying the night before, she then starts up the party again.

The video portrays her as someone who enjoys to party in a crazy manner, is energetic. Her clothing and behaviour makes her stand out and  becomes her star image. She keeps this image in later videos, making them more crazier

Narrative and performance

Lip syncing - looking at the camera,
she also shows a narrative of her past and struggles, and she is telling her story from her own point of veiw

class work

(Not yet finished)

Lady Gaga – Just Dance

“ Just Dance” is Lady Gaga’s first music video. Because of this she has to establish her image and type of music to the world.

The video is of her entering a house with people sleeping after partying the night before, she then starts up the party again.

The video portrays her as someone who enjoys to party in a crazy manner, is energetic. Her clothing and behaviour makes her stand out and  becomes her star image. She keeps this image in later videos, making them more crazier

class work

(Not yet finished)

Lady Gaga – Just Dance

“ Just Dance” is Lady Gaga’s first music video. Because of this she has to establish her image and type of music to the world.

The video is of her entering a house with people sleeping after partying the night before, she then starts up the party again.

The video portrays her as someone who enjoys to party in a crazy manner, is energetic. Her clothing and behaviour makes her stand out and  becomes her star image. She keeps this image in later videos, making them more crazier

class work

(Not yet finished)

Lady Gaga – Just Dance

“ Just Dance” is Lady Gaga’s first music video. Because of this she has to establish her image and type of music to the world.

The video is of her entering a house with people sleeping after partying the night before, she then starts up the party again.

The video portrays her as someone who enjoys to party in a crazy manner, is energetic. Her clothing and behaviour makes her stand out and  becomes her star image. She keeps this image in later videos, making them more crazier

Pitch for ideas for music videos

This is the back up artist in case the signed band's manager says a definite no - he's being an arse and isnt being clear on his decision so this is a back up, cause i have some doubt he'll pull through.

Since the band is Camden based, though it would be good idea to have Dion, the singer to walk around Camden having her singing.
And some of her in a coffee shop drinking black coffee looking out, writing poetry, because thats what she does ...


Another "just in case'' song is by Jodie, i have asked her on Facebook, no reply yet.



     

Finding Artists/Bands

Verbal conversations


A friend of mine knows a band that is already signed, Exit Ten. They have a contract that is lenient and allows them to create music videos with them with a lot of control. I talked to one of the members and got the contact details of their manager.

The call with the manager was okay, we talked about their contract and how they could do what they want in music videos but it had ' to be run past the company and the manager'.
So i said that i was willing to instead of making a narrative video i could make one of the band performing their song in a recording studio and also some shenanigans and put it together for a more relaxed video and its definitely something i could if quality was something the company was going to worry about
But then he said he would rather have a director with some experience in the field rather than have a 'high school media studies enthusiast' but will try to contact me in a few weeks.

He seemed like an actual arse.

I contacted two of the members of the band that i knew and they said we could just make the video but there was a risk of me being in deep trouble with their company if i used their song.

So i decided to have a back up in case the stupid manager leaves me hanging.


Contacted Rhi about a band she knew

TYPES OF MUSIC VIDEOS.

THERE ARE THREE TYPES OF MUSIC VIDEOS :  PERFORMANCE, NARRATIVE, CONCEPT.


PERFORMANCE: 

This type of music video has the band/artist performing the song. It can be very minimal and very focused on the artist. Where the performance is held varies on the type of artist, eg a rap artist may set this type of music video in a recording studio whilst a rock band may record their performance at a gig.

Some examples,



   

This video was fan made,- put together lots of different fan videos of gigs and tour shenanigans. But because of the popularity of the video and that there was no video made for this song, the record company used this as the official video for the song.













NARRATIVE: 

Narrative music videos show a story. It could be the personal story of the artist/band or could be a narrative story of a view they believe in.

some examples,





















CONCEPT: 

This type of music video is based on an idea/thought. Could be based on political, thoughts on current affairs, and their own beliefs on other things.

Some examples





This could also be narrative ^  

This is a hard one to find..so many have concepts already with the narrative combined.

TAYLOR SWIFT PARODY

Homework - music video analysis.

 Dave Grohl from Foo Fighters is in his car stuck in traffic and is looking around. He sees lots of car bumper stickers and shows signs of disgust and annoyance when he sees them.
The ideology behind it in this scene shows some disapproval of the leadership and political aspect of Bush.

Whilst still stuck in traffic, a child in a car with a bumper stick saying "Coexist" (shown earlier) is swearing at Dave Grohl and at this he raises his eyebrow, sighs and looks away. 

The narrative of the MV is of D Grohl beign annoyed at everything as he is stuck in one place in traffic. 

He then abandons his car and leaves with only his guitar. He tries calling someone on the phone, 

at the same time the lyrics are

"A million miles a way, you signal in the distance"

at the same time his phone battery is dead and he chucks it over the bridge.

After throwing away hi phone, he tries using a phone box but inside the phone is removed and replaced by an advert for a monthly pay as you go mobile phone. Again he becomes annoyed and pushed the phone box onto the floor. 

 

The narrative so far shows his annoyance with everything. In this scene he orders food from a fastfood place and shows his disappointment in with the quality of the food and that it does not match the description of the picture on the display.

The lyrics dont match the video entirely. "Learning to walk again" does fit in with the scenes of Dave walking and looking around and being annoyed with thing, but other than that it shows a lighter, humorous side of the way society is and the way it is being led. 

But as many Foo Fighters music videos, they are funny and dont fit the song entirely, but do take in some things and they also show a different meaning in the video.